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AppNexus Scores $1.2 Billion Valuation For New York Ad Tech Scene
The New York ad tech community has a billion-dollar company at last, and it’s Brian O’Kelley’s AppNexus after all. Weeks after rumors linked Chinese e-commerce company Alibaba to an investments,...
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Facebook Introduces Cross-Device Reporting For Ads
As more people hop from device to device, Facebook launches a way for advertisers to understand where customers are converting. It’s a cross-platform world — how many devices did you use to check the...
View ArticleReal-Time Myth-Busting
There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology. Real-time...
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EBay to Serve In-App Ads on Mobile Devices
The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. eBay will begin to run ads in its mobile app in this year’s fourth quarter, to help...
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Google’s Search Algorithm – what’s expected in 2015
Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account? Google’s big algorithm change was released in July, causing many digital marketers to...
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Millennial Media To Acquire Nexage For $107.5M
To accelerate its leading position in mobile advertising, Millennial Media (NYSE: MM) today announced it has signed a definitive agreement to acquire Nexage for approximately $107.5 million in cash and...
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Google’s New Mobile Ad Formats & Tools
As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run...
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MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay
MasterCard’s tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. The MasterCard Digital Enablement Service (MDES) will...
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The Growing Investment in Mobile Programmatic
Millennial Media has presented a new infographic about mobile programmatic. Programmatic spend is on the rise. Global programmatic buyers are increasing their investment as the result of increased...
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AppNexus To Acquire Real Media Latin America, Brazil-Based Ad Tech Player
In the latest chapter to a rather convoluted M&A tale, AppNexus will snap up ad tech firm Real Media Latin America (RMLA) from Peter Gervai, the Brazilian entrepreneur who paid $1 some 13 years ago...
View ArticleApsalar Introduces Apsalar Audiences for Facebook
Apsalar, one of the leaders in mobile data management for mcommerce companies worldwide, today announced the launch of Apsalar Audiences for Facebook, a new service that enables clients to easily...
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AppNexus Announces Launch of PriceCheck™, Header Bidding for Mobile Apps
NEW YORK, Jan. 25, 2016 /PRNewswire/ — AppNexus, the world’s leading independent ad tech company, today announced the launch of PriceCheck™, a solution like header bidding that empowers mobile app...
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Super Bowl 50 Ads
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game On February 7, two NFL teams has taken the field to battle it out on the most-watched sports night of the year, but...
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Google Removes Right Hand Sidebar Ads
Google has officially started rolling out an update to its paid search layout. Starting today, Google will begin phasing out the right hand gutter (sidebar) ads. Instead, Google will only show 1 – 4...
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Square Merchants Can Now Buy Ads On Facebook
Small business owners that use Square can already automatically share their promotions on Facebook. Now they’ll be able to combine their sales data with Facebook advertising to get a better idea of how...
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LUMA Partners state of digital media in 2016
The digital media and advertising landscape is staggeringly complex. In the milliseconds it takes for a web page to load, dozens of companies you probably have never heard of are bidding in a furious...
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Mobile ad tech firm Smaato acquired by China-based group for $148M
Mobile advertising company Smaato is set to become the latest technology startup to be acquired by Chinese investors, after the San Francisco firm announced that Beijing-based Spearhead Integrated...
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Should we be aware of machine rebellion
When we were kids, we all dreamed about mystical and heroic adventures, such as travelling to other planets, or fighting with aliens. Robots and cyborgs were a rightful part of almost every boy and...
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AdOps Buzz Weekly Digest
25.7.216 – Articles from the past week you need to read. The industry of advertising is one that evolves rapidly. Every single day there are dozens of important events occurring all across the globe....
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